Fightclub • Brand and performance agency

PERFORMANCE MARKETING

We turn ambition into results, crafting data-driven strategies that connect your brand with the right audience, at the right time, on the right platforms.

CREATIVE

We’re giving damns about brands. Passion is what kicks us out of bed, and a relentless drive is what keeps us out of it. We want your brand to not only look bold and brave, but also become it. Unlike Trump, we love crossing borders. Dare to stand out and ignite a creative fire – in the core of your brand’s soul. Only this way, you’ll get ahead while the others stay.

GROWTH & EXPERIMENTATION

Growth isn’t just about numbers; it’s about achieving sustainable impact that transforms your business from the inside out. Our Growth & Experimentation approach combines a proven methodology with a bold mindset. It’s about taking calculated risks, testing ideas at breakneck speed, and refining what works—all while keeping your goals at the forefront.

WE ARE
ARE YOU?

At Fightclub, we believe that ambitious brands can overcome any challenge, no matter their size, strength, or resources. What really makes the difference? Ingenuity, drive, and a relentless focus on outsmarting the competition- something we’ve been doing for years.

Fightclub isn’t just another digital and creative agency – we’re experts in shaping stunning experiences and delivering measurable success. With a team of savvy experts across B2B and B2C, we infuse long-term strategy with impactful campaigns and smart experimentation that leave a lasting impact.

By embracing innovation, we ensure your brand evolves with the market and stays ahead of the competition. How we make this happen? Not with complicated visions or endless plans, but with smart, effective solutions tailored to tackle your brand’s unique challenges.

Seamless collaboration is our promise — whether enhancing your team’s strengths or having our experts work alongside you. We elevate your capabilities and deliver operational excellence, every time.

Ready to push boundaries and scale your business? Let’s fight the smart way.

1+1 becomes one powerhouse: Fightclub and Upthrust join forces.

Mechelen & Antwerp, February 28, 2025 – Bigger and bolder. Fightclub just got smarter, faster, and stronger—thanks to its merger with Upthrust. Operating under one name means combining strengths and talents to push boundaries even further. As a frontrunner, the new Fightclub brings together growth, performance, and creativity under one powerful service umbrella.

One team. One story. One goal.

This fusion offers clients a unique mix of expertise and services. Upthrust’s mastery of growth marketing and experimentation perfectly complements Fightclub’s focus on always-on campaigns, smart media buying, and creative excellence. Together, they deliver integrated solutions that drive measurable results.

Stronger through innovation and leadership.

With a team of over 80 experts, innovation is the driving force—constantly challenging the status quo and raising the bar. Both entities were already part of Customer Collective, making this transition seamless and guided by an experienced management team.

Looking ahead, current Managing Director Dennis Kenis will now focus on scaling Fightclub’s commercial vision and delivering top-tier client experiences. Frederiek Pascal steps in as Managing Director, bringing a sharp vision on expanding and strengthening Fightclub’s service offering. Backed by experience and strategic insight, his goal is clear: to future-proof the organization and keep giving clients a competitive edge.

“At Fightclub, we believe in impact: measurable, strategic, and powered by creativity, performance, and growth. We’re building on a strong foundation and strengthening our offer with a clear focus on innovation and operational excellence. That’s how we take challenger brands to the next level—not just meeting expectations, but exceeding them.”

– Frederiek Pascal

THINK GLOBAL. SERVE LOCAL

Fightclub is a powerhouse in Belgium and the Netherlands. Known for its relentless ambition, this move is a leap in the right direction. With campaigns running across six continents, Fightclub is solidifying its position as a global partner in growth, performance, and creativity.

Same same, but different.

The two teams have been working together successfully for years. That means a seamless transition for existing clients, plus extra benefits: broader expertise and more experts within reach. With two operational offices in Belgium, Fightclub is strengthening its local presence while remaining globally active.

The offer? Unmatched. Performance, creativity, and growth—merged into one powerful team. They’re ready. Are you?

ARE

FIGHTCLUB